Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. How to Create Snapchat Ads in Snapchat Ad Manager by Shaun Ayala on…
After a “Unite the Right” white supremacist rally in Charlottesville, Virginia, turned deadly on Saturday, former president Barack Obama reached out on Twitter to comfort Americans. While President Trump was silent on the platform, refusing to address the violent clash between hate groups and protesters for hours, Obama shared a powerful message in the form…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network.…
Some argue that link spam is booming due to the Google Penguin 4.0 release. There seems to be a perception this iteration of Penguin is kinder and gentler to spammers. This, in turn, has purportedly led to a link spam renaissance. ADVERTISEMENT However, to fully understand the current algorithm, it’s helpful to understand the history of…
Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In this article, you’ll discover how to create a Facebook Messenger bot that generates…
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: ADVERTISEMENT Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1. SEO…
Author’s note: I’m a digital marketer, not an attorney. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. I wrote this article solely to open a dialogue with the digital marketing community about the issue of website accessibility. Early this year, I was surprised to hear…
Shares 510 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch (their TV solution), YouTube mobile share and chat with Amy…
No one worships useless, pointless nonsense like the Rick and Morty fanbase. And I say that with all the love in my plumbus. Season 3’s surprise April Fools premiere ended with Rick’s crazed, psychopathic rant about how his “9 Season character arc” would revolve around getting McDonald’s discontinued Szechuan sauce back. It was the lunatic…
Facebook is even more desperate to have a presence in China than we thought. The social network has been secretly testing a photo sharing app in the country, according to a new report in The New York Times. SEE ALSO: Facebook is dangerous for Democracy—here’s why The app, reportedly called “Colorful Balloons” is apparently a…