Facebook Live Tools: An Essential Checklist for Creators

Wondering what tools and desktop software you need to produce a Facebook Live show? Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to manage the technical side of a Facebook Live show. Facebook Live Tools: An Essential Checklist for Creators by Ian Anderson Gray on Social Media…

All the people (and things) Trump actually thinks are racist

President Donald Trump has had an especially hard time convincing Americans he’s not racist this week. What with blaming “many sides” and the “alt-left” after this weekend’s deadly violence in Charlottesville — despite white supremacists and neo-Nazis being at the heart of the protests against the removal of a Confederate statue — he’s making it…

The SEO Primer to Learning Data Science Basics by @beaupedraza

For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the cold. While there’s a massive benefit in mastering Excel for SEO, you may want to complement your…

How to Use LinkedIn Native Video

Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content. In this article, you’ll discover how to upload and share native video on LinkedIn via the mobile app.…

LinkedIn is rolling out video creation on its mobile app

LinkedIn wants to let users share as much as possible on the site. So in its latest effort the social media company is rolling out a video creation tool within its mobile app.  SEE ALSO: Kate, William and Harry want to connect with you on LinkedIn The feature is only available for frequent contributors at…

Obama’s Charlottesville response just became most-liked tweet in history

Barack Obama may not be the president anymore but that’s not stopping him from making history. In the wake of the deadly clash between neo-Nazi hate groups and protesters in Charlottesville, Virginia over the weekend, President Donald Trump’s usually eager Twitter fingers remained inactive for hours  while Obama rose to the challenge of addressing the…

Analyst: Google’s default search deal worth $3 billion to frenemy Apple

As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the…

What Google’s Perspective API Might Mean for Search Marketing

In February 2017, Google released Perspective, a new API that has sent shock waves through the internet. Let’s check out what it is, how it will be used, and its potential repercussions for search marketers. Introducing ‘Perspective’ Perspective, Google’s new API, will take any phrase and tell you how toxic it is. By typing a…

Instagram is updating its comments with conversation threads

Today, Instagram announced a major upgrade to its comments section that will let people thread different conversations under a single post. The feature was first reported as a test on Android apps earlier this summer, but now, the company is adding threaded comments to everyone’s accounts on both Android and iOS. SEE ALSO: This couple…