Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign performance is essential for anyone working in PPC right from the get-go. The goal…
As a content marketer, your job depends on your ability to create customer-facing content that converts. This is often easier said than done, but why is it so hard? One of the biggest culprits is the roadblock of knowledge. Let me explain. What You Know Can Hurt You Part of your job is to become…
Shares 761 Want to make money from your content? Wondering how a loyal audience can create business opportunities? To explore business models that help publishers generate revenue, I interview Joe Pulizzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy…
YouTube is undergoing a series of changes on mobile and desktop, the most noticeable of which is a new look complete with a new logo. New Features YouTube is working on bringing new gestures to its interface. It’s currently experimenting with a feature that will let you swipe to jump to the next video, or…
Anyone with a smartphone lives in fear of missing out at some point. I’ve personally watched my Boomer parents’ eyes glaze over as they sit at the dinner table and scroll through Facebook. As a Gen X/Millennial Cusper (a Xennial, if you will), I deleted Facebook and Twitter from my phone, but still compulsively update…
Do you want your employees to contribute to your social media marketing? Looking for tools to manage the content people share on social? In this article, you’ll discover five tools that will help you coordinate the content your team posts on social media. 5 Social Sharing Tools for Teams by Cynthia Johnson on Social Media…
What’s shady, possibly wearing a hoodie, and is currently sitting on the stolen personal information of an untold number of high-profile Instagram users? That would be — SURPRISE! — a random hacker. Or several of them. SEE ALSO: Remotely hacking ships shouldn’t be this easy, and yet … “We recently discovered that one or…
Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website in the local listing actually…
You’ve just decided to create a new business, or maybe you just had an idea for a new website. Either way, you do what everyone does in the 21st century: you go to register a new domain. Unless you came up with an incredibly unique domain idea, you will likely discover someone – possibly even a…
Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts. How to Improve Your LinkedIn Engagement by John Espirian on Social Media Examiner. #1: Write Text-Only Posts You’ve probably heard that…