Alonso Guillen, a 31-year-old “Dreamer” from Texas, died after he and two friends ventured into surging Harvey floods to save lives, according to local reports. Guillen, who was born in Mexico and moved to Texas as a teenager, was a recipient of the Deferred Action for Childhood Arrivals (DACA) program, which provides visas to immigrants…
Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to…
Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. How to Use Facebook Ads to Enhance Direct Mail Campaigns by Ryan Ruud on Social Media Examiner.…
How can you properly represent your brand while also offering your customers incentives to choose your business over others? This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”? This particular…
Instagram released its Archive feature in June, but you might not know what it’s for or how to use it. Archive lets you hide photos and videos from your profile without completely deleting them. That way, you can bring them back later if you want to do so. SEE ALSO: Apple’s Instagram account reeks of…
Shares 674 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch, Instagram Stories for the desktop and Instagram Galleries updates with…
Turns out we all may be “high profile” in the eyes of Instagram. A bug in the social media company’s API reportedly allowed hackers to gain access to account holders’ phone numbers and email addresses, with Instagram assuring everyone on Aug. 30 that it was the celebs of the world who were targeted. But that…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds trending searches and instant answers to iOS appSep 1, 2017 by Greg Sterling Google adds previously introduced Android search capabilities to iOS app. Critical tips for navigating difficult client…
With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that…
Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how you can integrate these two approaches to supercharge your results from each approach. What…