President Donald Trump’s obsession with social media is so notorious that it has its own Wikipedia page. But since his return to the White House, that fixation has seeped into the highest levels of government, with cabinet officials adopting his combative style and reshaping how public servants behave online. Consider Vice President JD Vance, who…
What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just what they search for, your content naturally becomes more relevant and your performance more sustainable. Google processes over 5 trillion searches annually, and many…
Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac. After LeBron James teased a “second decision” on Monday — a nod to his 2010 announcement in which he announced he’d…
Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to transact. From what we know, there isn’t another independent usability study that has explored AI Mode to this depth. In May, I published an extensive two-part…
AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs to be done to rank in AI Mode, the reality is that SEO only makes pages eligible to appear. The following facts, insights, and examples…
The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The result is an abstract logo in the familiar blue and white colors, purposely designed to be evocative, to suggest but not concretely explain. This evocative…
Never mind the debate over whether OpenAI’s GPT-5 release is disappointing, or whether it can revitalize the failing world of AI Agents. OpenAI CEO Sam Altman has already moved on — to releasing Sora 2, the next generation of its text-to-video engine. And to Sora by OpenAI, a new iPhone app that shot to #1…
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights. TL;DR LLMs are not replacing search. But they are shifting how people access and consume information.…
Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in the G50 SEO World Championships this past week. I’m speaking at NESS, the global News & Editorial SEO Summit, on October 22. Growth Memo readers get 20% off when code “kevin2025” Boost your skills with Growth…
As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects, I can confidently say that no platform migration has divided the marketing community quite like GA4. Five years after the initial launch of GA4 in October 2020, and more than a year since the complete…