Search has never stood still. Every few years, a new layer gets added to how people find and evaluate information. Generative AI systems like ChatGPT, Copilot Search, and Perplexity haven’t replaced Google or Bing. They’ve added a new surface where discovery happens earlier, and where your visibility may never show up in analytics. Call it…
Elon Musk’s X dropped its legacy verification program for users back when the platform was still known as Twitter. Since then, X has been a haven for misinformation and racism. However, according to X’s new head of product, Nikita Bier, the site is planning an overhaul to profiles in an attempt to restore user trust.…
Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly…
When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your content isn’t SEO-friendly and indexable, it won’t make it into generative search at all. Search, as we know it, is now a function of artificial…
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. Local Search Has Changed: From “Found” to “Chosen” Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the…
There’s hardly ever such a thing as truly free money. We pay for everything, in some way: with labor, with time, with suffering. So getting a payment from a tech or social media settlement isn’t exactly free — it’s likely the company messed up in some way and it legitimately owes you that cash —…
Google’s Robby Stein, VP of Product at Google, explained that Google Search is converging with AI in a new manner that builds on three pillars of AI. The implications for online publishers, SEOs, and eCommerce stores are profound. Three Pillars Of AI Search Google’s Stein said that there are three essential components to the “next…
At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a…
Elon Musk’s social media platform X has settled a $128 million lawsuit with four former Twitter executives over their promised severance package. On Wednesday, Musk’s X settled with the company’s former Chief Executive Officer Parag Agrawal, Chief Financial Officer Ned Segal, Chief Legal Officer Vijaya Gadde, and General Counsel Sean Edgett. All four worked at…
What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of my peers will still look sideways at me for it. That’s fine. I’m sharing what the data suggests to me, and I want you to…