Picture this: You’re sitting on a train to see a friend of yours you haven’t seen in a long time, sipping your favorite coffee order, and looking at a beautiful landscape outside the window. Everything is going great. Right up until someone sits right next to you, chatting loudly on the phone and ruining that…
This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke. It’s enough to think about backlinks and dozens of pitches that hit your inbox. However, most of them offer spammy links with little long-term…
There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and content is stolen and repurposed for the gain of the almighty tech loser, there’s only one viable solution. To paywall. To create a value exchange that reduces reliance on third-party…
Australia’s social media ban for children under 16 will come into effect this Wednesday, Dec. 10. Platforms such as TikTok, Instagram, Snapchat, and YouTube have already begun disabling users’ accounts to comply with the new law. Approved by Australia’s Senate earlier this year, the Online Safety Amendment (Social Media Minimum Age) Act requires social media…
The European Commission just recently slapped Elon Musk’s X with a historic $140 million fine. But, it turns out that Europe hit X with a double whammy here. According to X, the European Commission, the executive branch of the EU that enforces its laws, took advantage of a flaw in its advertising platform which helped…
A few weeks ago, I was given access to review a confidential OpenAI partner-facing report, the kind of dataset typically made available to a small group of publishers. For the first time, from the report, we have access to detailed visibility metrics from inside ChatGPT, the kind of data that only a select few OpenAI…
The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language directly into ads. Google shared more clarity around AI Max, while Adalysis shared AI Max match type behavior, retail analysts broke down early Cyber Monday…
AI visibility plays a crucial role for SEOs, and this starts with controlling AI crawlers. If AI crawlers can’t access your pages, you’re invisible to AI discovery engines. On the flip side, unmonitored AI crawlers can overwhelm servers with excessive requests, causing crashes and unexpected hosting bills. User-agent strings are essential for controlling which AI…
YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B testing joins thumbnail testing in…
The new iPhone, the Nintendo Switch 2, anything KPop Demon Hunters-related: these are the trending holiday gift items this year. And if you’re on Facebook, there’s a nonzero chance they are actually gifts that cyber criminals are pretending to sell in order to scam Facebook users. These AI-generated products look like quality items, which the…