For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped how brands communicate, measure, and invest. The rise of AI has shown that this model no longer reflects how people actually…
In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing single or multi-location SEO strategies, the transition from the traditional blue-link environment to a conversational, synthesized…
Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time. 1. Create A Mix Of Content Types Publishers…
Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent…
In the evening of Dec. 14, a large crowd of people gathered on Australia’s Bondi Beach to celebrate the first night of Hanukkah, and were instead met with violence, as two gunmen opened fire on the group. As of today, 15 people have been killed. One of the assailants was taken down by bystander Ahmed…
Reddit is suing the Australian government over its newly enacted social media ban, which prevents children aged 16 and younger from accessing most social media platforms. Reddit argued that the ban impinges on the right to free political discourse implied by the country’s constitution, according to a Reuters report. In essence, blocking the youths from…
The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads. YouTube shared improvements to the Shorts advertising experience. LinkedIn launched Reserved Ads to give advertisers more control over pricing…
Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so heavily. But here’s the reality: Performance Max isn’t always the best choice, and blindly migrating from Standard Shopping campaigns can actually hurt your performance. B2B…
Although it leaked online before the announcement, Time magazine made its 2025 Person of the Year official on Thursday morning: It’s the “architects of AI.” This Tweet is currently unavailable. It might be loading or has been removed. Time magazine’s official cover(s) for the 2025 Person of the Year edition include Meta CEO Mark Zuckerberg,…
So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to AI systems. Answers now come from models that rewrite your work, summarize competitors, blend sources, and shape decisions before a browser window loads. In 2026,…