On August 16, when ChatGPT ran a web search for me, the tool call was JSON. {“system1_search_query”:[{“q”:”site:intercom.com Fin AI Agent pricing 2026″}]} On August 20, I asked the same question on the same account. The tool call now looks like this. fast|Intercom Fin AI agent pricing 2026 live chat support|30|intercom.com fast|Gorgias AI Agent pricing 2026…
Could a small field in your checkout be sending revenue to coupon affiliates? When shoppers see an empty promo code box, many leave the site to search for a discount. That detour can hand the final touchpoint – and sometimes the commission – to an affiliate, even when your marketing already did the work of…
Discoverability has changed. That is, I think, undeniable. Passive, off-platform discovery dominates the early-stage journey, but your website is your brand’s home. Chris Green talked about SEO becoming more akin to feed management in the future, which I like. As an analogy, I mean, less so as a concept. But Google still sends over a…
Over the last few years, hidden instructions for large language models have turned up in articles, academic papers, resumes, on-page buttons, and even calendar invites. Far from being new, for those that remember, hiding white-on-white text was an SEO play 25 years ago. AI poisoning and prompt injecting rears its head again in recently filed…
Reddit’s share of ChatGPT Search citations fell sharply in mid-August, according to new tracking data from Promptwatch. The GEO analytics firm observed that reddit.com maintained an average of 3.83% in ChatGPT Search citations from July 18 to August 7. This share then decreased to an average of 0.52% from August 14 to August 17, marking…
Microsoft Advertising has started rolling out AI Max for Search campaigns globally, expanding availability after several months of testing. The rollout follows Microsoft’s April 21 announcement of AI Max and an open pilot that began in May. The feature suite is now becoming generally available across Microsoft Advertising accounts. Additionally, they’ve provided clearer guidance around…
Google has started rolling out generative UI into AI Overviews. The capability builds custom visual layouts, interactive tools, and simulations on the fly. Until now, it only lived in AI Mode, Google said in a back-to-school announcement Wednesday. In practice, generative UI usually produces a custom visual layout. Sometimes, when Google’s model decides it would…
In my previous article “When AI Takes The Click, Click Worthiness Should Guide Your Strategy,” I introduced click worthiness as a framework for deciding where organizations should continue investing as AI increasingly answers customers’ initial questions. Click Worthiness helps identify the interactions where engaging directly with a customer still creates meaningful business value. That naturally…
A lot of marketing teams and individuals assume that a big social presence on Facebook and Instagram means they will get cited in AI answers and AI Overviews. That is not always the case. AI engines cite social content all the time now. However, they do not cite you because you have a big following.…
By the time you read this analysis, the realization that the NY Jets will not be winning the big game this season has hit us all. That is both old and new, much like the concept of email campaigns, but this time, tied to paid media in “search.” But first, a big thank you to…