Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the…
We all know that social media plays a great role in your marketing success. There are 2.8 billion social media users globally in 2017. But you must do it right. ADVERTISEMENT Social is about sharing and building a relationship with your audience first, not selling. Social media channels provide you an opportunity to start a…
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram Massive Google leather chair and…
Having multiple websites hosted on different domains can be either a great or bad tactic when it comes to SEO. Most of the reasons for having multiple sites are tied more to business decisions or best practices, such as focusing a product offering for one customer base or separating brands into different websites, which can…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content auditSep 13, 2017 by Thomas SternColumnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant…
What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. While a paid search campaign will give us insight into our “money”…
Facebook is testing Instant Videos, a feature that will allow users to watch more video on mobile without eating into their data plan. Facebook Instant Videos coming soon? ⚡️ h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r ADVERTISEMENT — Matt Navarra ⭐️ (@MattNavarra) September 11, 2017 Videos will be downloaded and cached in the background while using Facebook on…
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks. AMP landing pages for AdWords were first introduced this past year, at which time Google also gave users the option to test the ads in a beta program. In two weeks, all AdWords advertisers around the world…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fineSep 11, 2017 by Greg Sterling Google still required to make changes to search results during appeal process. Google shuts down Fetch As Google…
Disavowing links is one of the most tedious yet essential tasks in an SEO professional’s to-do list. Whether your present client once hired a spammy link builder, your website suffered a negative SEO attack, or you used to do shady link building in the past, disavowing backlinks can be a crucial undertaking. Ideally, analyzing your…