A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between…
Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results. Danny Sullivan, Google’s Search Liaison, states in an announcement: “We’ve added this after hearing from…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The voices criticizing Google for killing small sites are shouting louder. Cases like HouseFresh or Retro Dodo garnered a lot of attention and made compelling cases. Hardcore updates and the growing rift between SEOs, publishers, and Google add kerosene to the fire. The most…
I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users in more than 200 countries and territories worldwide. Like many of you, I’ve turned LinkedIn into my go-to digital Rolodex, connecting with colleagues past and…
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool…
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance…
Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe a future where websites are unnecessary and advertising is increasingly effective. Answers Without Links Is A Good User Experience? The ex-CEO’s prediction of the future…
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong,…
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite the puzzle to: Wrangle data for 100+ sites. Keep tabs on every site’s performance. And,…
Focus is mission-critical, but most companies don’t lower the gravitational forces pulling on attention. As a result, large companies with too much mass have a hard time navigating and adapting to the quickly changing organic growth landscape: Google’s algorithm updates have struck hard and left casualties. Even small rank changes in top positions have an outsized impact. Consumer behavior…