It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our team to analyze indexing patterns for MarTech’s pages. In Part 6, we discussed the necessity of…
Search marketers are buzzing about Google’s John Mueller calling AI-generated content “spam.” He did this while answering a question during the April 1 Google Search Central SEO office-hours hangout (and it was no joke). Mueller’s response is not shocking. Especially considering Google has answered this question many times in recent years. Plus, automatically generated content…
“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais…
Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now available to “anyone who comes to Twitter to do business.” Businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features, according to Twitter. Converting is…
Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some…
Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search ads (RSAs). Google said this is impacting a “significant subset of users.” If you are noticing slowness in the Google Ads console, do know Google is working on resolving it.…
Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here’s everything we know about the ad formats and examples of brands using them.…
Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. April 1 Associate Content Editor @ Local SEO Guide (U.S.…
What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions. What is a toxic link? A “toxic” link is generally…