It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do you think he’s in our neighborhood yet?” This year, the original Santa tracker from NORAD will help you to track Santa’s whereabouts as he starts…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently…
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources…
Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse board that is representative of WordPress stakeholders. Matt Mullenweg disagreed. Critique Of Mullenweg’s Leadership Joost says that he was prompted…
WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them? Let’s identify the key differences between these platforms to help you determine which one best fits your goals. Here are seven factors to consider when…
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. WordPress it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those…
OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT to get answers. The phone access method enables users with an unstable or no data connection to use ChatGPT from a telephone while on the…
It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the year went for me and what next year looks like. This really seems to resonate with you, so I’ll keep doing it until you tell…
WP Engine regained control of their Advanced Custom Forms plugin and login access to WordPress.org. Matt Mullenweg responded by expressing that he is “disgusted and sickened.” Mullenweg tweeted about how he felt about how things turned out: “I’m disgusted and sickened by being legally forced to provide free labor and services to @wpengine, a dangerous…