In a recent LinkedIn post, Gary Illyes, Analyst at Google, highlights lesser-known aspects of the robots.txt file as it marks its 30th year. The robots.txt file, a web crawling and indexing component, has been a mainstay of SEO practices since its inception. Here’s one of the reasons why it remains useful. Robust Error Handling Illyes…
Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical to start by understanding that the customer journey has never been more important. Also, be…
It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675…
Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean your website or pages perform poorly. GA4 needs to be configured properly to track bounce rate accurately. If you are just learning about bounce rate, I highly recommend reading this…
Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. Your content should contain high-quality images either way, so why not optimize them too? It’s…
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think. You’ll also learn how to analyze your…
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and…
WordPress.org and Wordfence have published warnings about hackers adding malicious code to plugins at the source, leading to widespread infections via updates, an attack that’s being referred to as a Supply Chain Attack. Update 06-28-2024: More Plugins Are Infected There have been more plugins identified as compromised: WP Server Health Stats (wp-server-stats): 1.7.6 Ad Invalid…
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the practical barriers that can get in the way of…
E-E-A-T is a mix of factors that help Google determine if the content is relevant and helpful for users in order to prioritize it in their search results. In recent articles, we covered how to leverage Experience, Authority, and Expertise to boost a company’s international strategy. However, there is still one very important area to…