So I have a pet peeve in our industry. People read or hear or discover that some tactic or other can help with SEO, and within those, some are really important. Then they proceed to pound that method into the ground until it’s dead. Or in the case of off-site authority, relevance, and trust signals,…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple…
Considering that majority of enterprises today have limited SEO skills in-house, it’s understandable why most opt to outsource all or part of their SEO planning and execution. These companies often let their agency partners have full reins on their link building efforts due to the fact that this SEO tactic is regarded as the most difficult…
Site owners can now export data contained in Google Search Console’s Index Coverage report. G-Squared Interactive was the first to notice the new feature and spread the word on Facebook: ADVERTISEMENT Index Coverage is a relatively new report within Google Search Console that was first introduced in early August. The report identifies how many pages…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Search Marketing Searching SEM / Paid Search SEO Strategy About The Author…
Facebook has introduced a new option for muting people and pages which is a little less anti-social than unfollowing or unfriendliness them. A ‘Snooze’ option is currently being tested amongst Facebook users in the US. It appears after clicking on the drop-down menu next to the name of a person, page, or group. Notice the…
Pinterest has hit a milestone of 200 million monthly active users, which represents a 40% growth since last year. Over half of those users live outside the USA. The company also notes over 100 billion pins have been created, and 85% of Pinterest searches are on mobile devices. ADVERTISEMENT As Pinterest celebrates this milestone it…
There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to…
If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that…
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of…