As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Schmidt stepping down as Executive Chairman of Google parent company, AlphabetDec 21, 2017 by Michelle Robbins Longtime Google executive will transition to role of technical advisor. 6 ways ad agencies…
A report earlier this month revealed that an easily searched database of 1.4 billion password credentials has been leaked and made available in dark web communities. These passwords can be used to automate the search for admin level server and CMS access to websites, regardless of platform. Earlier this month a Bitcoin subReddit was compromised.…
With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time…
Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors. In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models. These models make marketing planning easier…
Google recently announced that longer snippets in search results, or meta descriptions, were going to be displayed. What does this change mean? And might this impact your SEO strategy? The Importance of the Meta Description The meta description describes the content that is featured on a webpage. Best practice is to include relevant keywords in…
Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled “more results.” In addition, Google is testing showing buttons to refine your search directly in…
The biggest social media trends of 2017 included video, influencer marketing, and bots. Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon. The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a…
Google has confirmed what many in the search industry have seen over the past week, an update to their algorithm that is significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” Our own…
“What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. ADVERTISEMENT 1. Spend the Allotted Budget Over the…