Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with…
Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products. With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads. Discovery…
Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in today’s Doodle is taking flight…from the Thanksgiving table,” writes Google on the Google Doodle blog. Google offered a quick bit of history around Thanksgiving, noting how the first meal 369 years ago…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Back in August, I wrote an article looking at Magento SEO issues, and soon after a couple of business owners reached out asking about another popular e-commerce platform, Shopify. Shopify has been around since 2004 and in my experience is a great alternative platform for small businesses that don’t have developer skills or the capital…
Your company is full of experts. Smart, knowledgeable people who push your business forward. But I have a hunch they don’t participate much in content marketing. They give a thousand reasons, from “I don’t know what to write about” to “I’m not a writer”. And they’re totally right. ADVERTISEMENT Read on to learn how to build a coherent…
Ah, Excel. This little piece of software is the unicorn of spreadsheets, and that’s why so many people want to learn it. You’ll be hard-pressed to find an office that doesn’t use Excel for one purpose or another, even as more sophisticated solutions hit the market. Excel is prized for its perceived simplicity, but that…
Back in 2012, Yandex went Turbo and added Turbo mode to the YaBrowser (Yandex Browser). Yandex did this by incorporating load reducing compression technology (developed by Opera) to reduce the size of webpages by up to 75 percent on the server side without the need to transcode them. This meant that the browsing experiences of…
In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts,…
If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome PPC secrets, insights, and wisdom from some of today’s top paid search experts. ADVERTISEMENT But first I want to…