Google has released its most significant update to the AMP testing tool since 2016. In addition to accessing the tool at its usual destination, you can also test AMPs directly in search results. Simply type “amp testing tool” into the Google search bar and you will see this submission form. After running an AMP URL…
Google is marking Martin Luther King Day with a doodle designed by the guest artist, Cannaday Chapman. According to Chapman, his image of a young girl on her father’s shoulders listening to Dr. King speak is meant to evoke Dr. King’s dream of creating a better world for all children. “It may appear that this…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as…
Today’s Google doodle pays homage to the Chinese linguist Zhou Youguang on what would have been his 112th birthday. Youguang helped create the Chinese phonetic alphabet called Pinyin. He spent three years developing the system of ‘spelled sounds’ that led to the international standard for Romanized Chinese — earning Youguang the title, “Father of Pinyin.”…
I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz Videos can appear on Google Maps and local search listings. 4 reports you can pull from…
Google My Business is bringing videos to the photos dashboard, allowing business owners to upload videos, and view videos uploaded by customers. The ability for businesses to upload videos to their own listing is a brand new feature, and could prove to be an effective marketing tool. The ability for customers to upload videos to…
Google’s John Mueller recently offered a fascinating insight into the kinds of images that are and are’t properly indexed by Google Image search. Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of…
Google’s new Search Console experience has some advanced filtering options that weren’t previously available when the public beta launched earlier this week. One of the most notable changes to the new Search Console is that reports now contain 16 months of data. Along with access to all this new data there are now new ways…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. Advanced Ad…