Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin Advertisers can make more on-the-go changes. The unique selling proposition: A key element for SEO successJan 19, 2018…
We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way…
Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of questions? Experience shows that you don’t have to be a huge website for a major brand to rank in the top…
Running an e-commerce business is not an easy task. Ensuring its success is even more difficult. In the highly competitive world of digital marketing, companies have to solve multiple challenges and focus on the right strategies that will help their business thrive. Online retailers are well aware of how hard it can be to drive…
Just in case you’re not so sure about the urgent need to improve your brand’s visual content marketing, here are some facts. A Social Media Examiner report suggests that 74 percent of marketers already use visual content in their social media marketing efforts. A CMO Social report suggests that 93 percent of senior marketers believe…
We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app. To add a keyword, simply click the new round blue “plus” button that appears in the…
A United States Chamber of Commerce survey of over a thousand of small businesses across the United States reveals that small businesses are using social media to cultivate new business and grow their business across vast geographic areas. Facebook has emerged as the leading platform for small businesses growth. Over 60% of businesses report using…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as…
With every core algorithm update some SEOs say the update was targeting low quality. Others say it was targeting low quality links. Which one is it? Sometimes it’s neither. They say there are over 200 ranking factors in the core algorithm. The reasonable assumption is that there are over 200 possible updates. Is it a…
The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason to secure your seat now. In fact, here…