Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August. In August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels. That includes keywords, ads, ad groups, and campaigns. By the end of 2019, Bing Ads will begin the process…
This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, decide which types of modifiers you…
ADVERTISEMENT Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer. Quiz stickers are designed for use in stories and function similarly to other interactive stickers, such as the poll sticker and emoji slider. Users can add quiz stickers to their stories by selecting it from the…
ADVERTISEMENT Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users. Jane Manchun Wong uncovered the test in the code of Instagram’s Android app: Instagram is testing hiding like count from audiences, as stated in the app: “We want your followers to focus on what you share, not how…
In January 2017, Gary Illyes from Google published a document on the Google blog explaining how crawl budget works to webmasters and SEOs. He has now updated the document to make clear that AJAX (i.e. XHR) calls, can and will consume a site’s crawl budget. The clarification. The update (in italics added here) reads, “Generally,…
Google’s automated smart bidding algorithms can take many signals into account at the time of the each auction — device information, search query, location, etc. Soon, it will add more signals to that list for App and Shopping campaigns, according to a help page. What’s coming? Mobile app ratings will be a factor, with bids…
Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of efficiency, so I love…
ADVERTISEMENT Ready for some detailed advice to help protect your reputation online? The advice you’ll read in this article works for both proactive reputation management, and for those that already have online negative content/reviews about them. Be advised, however, that some sites may be impossible or very hard to beat. Major news sites (e.g., The…
Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages. What is TF-IDF? Wikipedia has a concise definition of what TF-IDF is: “…tf–idf or TFIDF, short for term frequency–inverse document frequency, is a numerical statistic that is intended…
Content “tactics” are constantly the talk of the town. Skyscrapers, 2.0 versions, long-form, infographics. They all promise game-changing results. But do they really produce them for the majority of those who implement them? Nope. Most marketing tactics have the same, short life journey from concept to explosive popularity, culminating in a swift kick to the…