The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features…
Most businesses keep track of customer phone calls. But is something getting lost in translation? With the release today of its keyword recommendation tool, Call Highlights, CallRail offers businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market. [Read the…
I never realized it back then, but growing up in church, I learned an important marketing lesson: You have not because you ask not. That’s a loose translation of a Bible passage (I don’t recommend building an entire theology around that verse alone) that conveys an important point in life: If you want something, you…
Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of course, online behaviors. Today, search…
A recently published Google help document explains why reports are missing in the new Search Console. There are two fairly straightforward reasons for the missing data. 1. It Hasn’t Been Migrated Yet The first and most likely reason why some reports are missing from the new search console is that Google simply hasn’t migrated them…
SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the industry has revolved around constantly trying new things to see what works and what doesn’t. Many of these strategies end up becoming a no-go for…
As I’ve gotten older, I find myself talking more about the “good old days.” The days before I had any real responsibility. The days before I had bills or a cell phone, and selfies weren’t even a thing. The days when we had to walk to school in the snow, uphill, both ways. Remember that?…
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck, Jess Jessica Thompson…
By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)…
With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will…