Could old content be dragging down the overall “authority” of your website? We think so. You have an important decision to make: should you improve your old content or remove it? Making the right decisions during this process can bring great rewards, in terms of traffic, organic search visibility (rankings, featured snippets, etc.), links, conversions,…
Google released v1_1 of the Google Ads API last week. To use the newest features, you’ll need to update your client libraries. Here’s a look at the key updates in the latest version. Asset-based display ads. If you’re running asset-based display ads such as responsive display ads, you can use the new AssetService to manage…
I’m sure you know by now that website migrations can be really tricky. They cause sweaty palms for many an SEO. I’ve managed 50+ website migrations myself, and I’ve been involved in some capacity in hundreds of them. I try to learn from every website migration to see how the next one can be done…
Google’s Podcasts app is increasing discoverability by automatically transcribing shows, allowing users to search for particular episodes without having to remember the name of the podcast or the episode title. “Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing…
All attribution reports in Google Ads will soon include information about cross-device activity and conversions. This will provide marketers with insight into how people interact with ads on multiple devices. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Cross-device activity is being added to all reports to address an…
To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why you should care. Currently, cross-device conversion activity is only included in the Devices, Assisting Devices and Device Paths attribution reports. That…
If you’re running a Grant account on Google Ads, you get a free budget of $10,000 a month to work with. So how do you make sure you’re actually using all of that free money? Naturally, you want to use your budget in its entirety every day. But you also want to make sure that…
In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through PPC ad platforms like Google Ads, Bing Ads, Yahoo Gemini, and others, we’re able to serve targeted messages to users based on their search behavior, content they’re…
Google announced it is “retiring another set of reports” within the old Search Console. Specifically which reports it is retiring were not mentioned but scanning through the old Search Console, there seem to only be a few sections that have information in them. The announcement. Google said “As we announced in January, today we’re retiring…
A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad. What should the monthly amount be? Here are three ways to estimate this. How to Determine a PPC Budget 1. Establish a Profitability Goal If there is a measurable…