Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard…
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers.…
One of the most popular questions that I see being asked in Facebook SEO groups and on Quora is this: “What is the best course for learning SEO?” With so many “gurus” promising to make you an “SEO rockstar,” it’s easy to understand the confusion. The good news is this: anyone can learn to become…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we…
Today’s Google doodle marks the 197th birthday of the British-born physician Elizabeth Blackwell, the first woman in the US to earn a medical degree. After moving to the states from Bristol, England, Blackwell worked as a teacher. Her propensity to take a stand against social norms — and fight for what was right — was…
In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the…
A new ad unit is coming to Instagram stories, as advertisers can now feature up to three pieces of media per stories ad. Stories ads will display multiple pieces of media in a carousel-style format, similar to stories you would see posted by any of your Instagram contacts. Users can tap through, swipe back and…
Bing Ads is introducing a way for advertisers to manage multiple accounts with a one email address and password. Building off the Multi-Linking feature introduced last fall, Bing Ads’ multi-user access eliminates the need to sign into different accounts individually. Advertisers can easily jump back and forth from one account to another, which will no…
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with…
Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to create and edit the menus that may display in their listings in Google mobile search results. The editor…