This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on…
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s output – no external check,…
Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad supporting knowledge across adjacent areas. It became the dominant career framework in marketing over the last decade, and for good reason. In a world where platforms were simpler and clients valued versatility, the T-shaped practitioner…
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January…
WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap, telling Cloudflare to keep the WordPress name out of their mouth. Cloudflare’s CEO responded with a tweet that invoked the WordPress name. Mullenweg ultimately edited his blog post to tone it down. Screenshot…
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons why EmDash may be the content management system of tomorrow… but not today. 1. EmDash Is Not User Focused Cloudflare’s biggest selling point for its…
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into…
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal…