This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually want to link out to or reference. In This SEO Guide 1. GEO Strategy Components 2. Concrete Steps To Succeed With GEO 3.…
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While…
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means…
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives. As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than…
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search…
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a…
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions…
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads…
The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization) – which acronym is correct? I’d argue it’s GEO, as you’ll see why. And if you’ve ever built your own large language model from scratch…
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools…