When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more…
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies in SEO and AI are…
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s interpretation of user intent. The…
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above original research. Across every maturity…
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and Perplexity, not just Google? How do I know if AI bots are actually crawling my site? How should my technical SEO strategy change for AI Search? A significant portion of…
I was walking over to take the stage at SMMW 2026 in Anaheim, California, last Thursday, listening intently to Steve Huffman, founder and CEO of Reddit, talk about the last quarter at Reddit, but more importantly, to get a sense of what the focus would be for the rest of the year. Question after question,…
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with AI designed websites. They identified seven common mistakes vibe coders made with their websites that should be avoided. Positive And Negatives The podcast started out by acknowledging that being able…
Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is…
This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: “Ads are starting to show up in AI chat experiences. How should advertisers think about these new…
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Here’s an example of how the changes will appear: Image Credit: Google Hema Budaraju, VP of Product Management, wrote about…