These difficult times it is more important than ever to get more effective work done in less time and with fewer resources. One boring and time-consuming SEO task that is often neglected is writing compelling titles and meta descriptions at scale. In particular, when the site has thousands or millions of pages. It is hard…
SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. Last month I spoke at SMX West in San Jose, CA with Tony Verre, vice president of e-commerce at The Integer Group, about refining and optimizing search on e-commerce sites. At the end…
Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer behavior. Entire workforces have gone remote and many workers have seen their jobs disappear completely (even if only temporarily). Media consumption is up as people seek not…
Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site…
In times of social and economical crisis, it is understandable for companies to have an initial reaction to pause or postpone marketing, reining back on all deemed areas of expense. This is often the human reaction to changing circumstances. And in most cases, this is not an effective marketing strategy during a time of crisis.…
In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of…
As an agency owner or manager, these are extraordinary times. We are all desperately trying to figure things out in this era of COVID-19, just like you. What follows are four tips on managing a digital agency in the current crisis I hope these thoughts prove helpful to you. I will also share some resources…
Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it. What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured…
In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings. Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct. He then offered advice on how to fight for the top rankings. Everyone Knows You Need Links The publisher started off…
Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others. Back in December I convinced Eric to spend a few minute with me on camera to talk about his history, and two topics he is passionate about. We first talked…