Google is bringing several of its top advocates together for the first time in a new series of videos. No, it’s not called “Google: Endgame” –this crossover event is called Webmaster Conference Lighting Talks. The series will feature presentations from: Martin Splitt – Google Developer Advocate Daniel Waisberg – Google Search Advocate John Mueller –…
The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines, the White House Office of Science and Technology Policy announced Wednesday. The presidential department is directing federal chief information officers and encouraging the private sector, state and local governments and the academic community to incorporate…
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators. The New York Times reported last week that YouTube traffic is up 15%. However, YouTube channels are reportedly earning less money amidst a surge in viewership. The same reason why viewership is up is also…
Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get…
Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites, managing sections can become challenging. So much so, that you would want to use some meta robots tags in order to control how Google sees,…
Google must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report on April 9. The antitrust regulator has given Google three months to work out a deal with French publishers. No pricing or licensing framework has yet been determined. Google told Bloomberg that it would comply…
ADVERTISEMENT Google lost an important case in France that obligates Google to compensate French news publishers for using their content. Google Accused of Abusing Dominant Position The ruling by the French Competition Authority accuses Google of not complying with French laws that order digital organizations to negotiate a fair price for use of content. It…
Buyer behavior and the economy is changing at an unprecedented pace. We’ve seen drastic changes in consumer buying behavior, as well as disruption to manufacturing, logistics, and more areas. That’s why it’s important for digital companies to pivot quickly. Now, more than ever, you must reach customers in the most cost-effective way possible Pushing your…
You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as…
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style…