Finding yourself without a choice and having to work from home? If you aren’t fully accustomed to working from home, it might seem like a vacation at first. The kids at home, lounging around. No alarm at 5:30 a.m. No tedious commute, half-hour lunch break, office bustle. You can work in your pajamas, spend quality…
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related…
There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a…
[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little…
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search…
The demand for SEO is trending to an all-time high, with more than 1.5 million searches in the month of April. Marketers are searching for the most affordable and cost-effective ways to understand shifts in consumer behavior and demand volatility, while optimizing content for all of their digital channels. SEO is now mission-critical – it…
[embedded content] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard key performance indicators (KPIs) her organization, and many others, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that…
Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to…
Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page. “As many businesses are creating and strengthening their digital presence, we’re building new tools to help make online shopping seamless. That’s why we’re launching Facebook Shops…“ Facebook Shops Facebook Shops is free to…
Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3…