Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in…
[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the…
Google is making a change to its ‘top stories’ section in search results by removing AMP as one of the requirements for getting featured. The ‘top stories’ section appears at the top of Google’s search results when searching for a trending news story. Since 2016, Google has only included AMP pages in that section. Soon…
Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs,…
As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray. IGTV’s Initial Monetization Offerings There will be two initial offerings: ads and badges. They have also noted they will continue to expand their Live Shopping offering, as well. IGTV Live Badges There will also…
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to…
Google is planning for a live digital event taking place over three days, which is geared toward developers and has some search-specific sessions as well. Save the date for #webdevLIVE! We’re planning some Search-specific sessions on June 30th: 🪲 Debugging JavaScript SEO issues🛠️ Implementing structured data with JavaScript Learn more: https://t.co/UJA2uSihHt https://t.co/MFxvjvQeDE — Google Webmasters…
New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the…
Often I find myself focusing on specific strategies to perform specific functions. How do I write compelling copy to rank on voice search? What structured data produces easy wins? Things like that. These important questions are often covered here on Search Engine Journal in very useful articles. But it’s important to not just understand what tactics…
Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions. This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on creating a sitemap for a website with over 2 million products. The thread states: “I…