Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities? On December 2, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Nick Wilsdon, Partner, Torque Partnership. He discussed how a data integration for Google Data Studio can support your SEO…
On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to fully roll out. Based on everything we have seen so far this update is a very…
Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection…
Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply…
After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional. This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including…
Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there…
Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months. The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven…
Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides. That was done in the name of local discovery. Expanding on…
Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe,…
I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must be a terrible writer… but wait, what does any of that have to do with writing? To quote…