The newly updated WordPress 5.5 contains a feature that prevents rogue plugins from taking over WordPress sites. The change allows a WordPress site to check if a plugin is legitimate or not and to block it from updating if it is flagged as blocked from updating. WordPress Security Feature Unannounced This new feature didn’t get…
When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. Despite the fact that they make most of their money in stores, multi-location brands have…
In a limited launch, Google is testing virtual business cards in search results that show up when a person’s name is searched for. Now rolling out in India, Google’s new ‘people cards’ let individuals highlight themselves in search results like never before. Gaining a presence in search results as an individual can prove to be…
Last December song lyrics website Genius sued (.pdf) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the two defendants with breach of contract, unfair competition and other claims. The case was procedurally removed to federal court under the theory that it was really a…
If the marketer isn’t aware that they’ve been the victim of click fraud, then they could end up making marketing decisions based on bad data. Finally, if click fraud becomes too big of a problem for advertisers, in some cases it can stop them from running paid ads altogether. The Wild West of Display Advertising…
Google announced that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. What it looks like. Here is…
YouTube published a new set of insights with information about the most popular video topics since the pandemic started. From sourdough to self-care, trending topics reveal that people turned to YouTube to learn skills and improve their wellbeing. YouTube’s report is full of rich visuals, as well as insight into what can be derived from…
Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes. Astra Theme Removed from WordPress Repository Following a link for the official Astra theme WordPress page shows that the theme is not available…
Oftentimes in the SEO community and industries in general, the concept of “enterprise SEO” is associated with website size rather than organization size. When in reality, enterprise SEO is a large-scale, strategic approach to search in an organization. There is no hard-pressed rule where if you have X number of employees, you’ve now crossed over…
Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook. This will let businesses reach more customers through their website than before. In addition, a brand new design for the plugin is said to make conversations easier and more intuitive. Connect With More…