In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only…
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have different reasons why they opt to join SEO conferences. We wanted to find out why SEO…
Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content. 3 YouTube Video Optimization Tips for Marketers by Richa Pathak on Social Media Examiner. #1: Reach Local Audiences by Adding a Location…
The search industry has lost a legend. Eric Ward, who many knew as the link building pioneer “Link Moses” and taught so much to so many, died Monday, October 16. He was 58 years old. Ward was, in my mind (and the minds of many in this industry) synonymous with link building. For many, he…
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine…
Survivors of three recent disasters — the northern California fires, the Las Vegas mass shooting, and Hurricane Maria — used social media and texting as lifelines to connect with loved ones, seek aid, and search for the latest developments. A new study, however, suggests that people who get updates during a major crisis from unofficial…
Twitter is hilariously attempting to recreate Ariana Grande’s album cover for ‘My Everything.’ The challenge started when @McJesse on Twitter questioned just how Grande balanced her entire body on a small stool. Other people followed after, posting photos of them trying the same pose. Read more… More about Twitter, Internet, Mashable Video, Chair, and Twitter…
Want more information on people who visit your website? Did you know LinkedIn can help? LinkedIn Website Demographics provides professional insights about your website visitors and allows you to remarket to them through LinkedIn ads. In this article, you’ll learn how to set up and use LinkedIn’s Website Demographics for remarketing. LinkedIn Website Demographics: What…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to knowOct 17, 2017 by Digital Marketing DepotAMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page…
Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. ADVERTISEMENT It’s no secret that Stories have been floundering on Facebook since being introduced earlier this year. Just open your Facebook app and see how many stories are available to view compared to Instagram or Snapchat. However, Facebook…