10 ways to generate links with online influencers

You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so they will want to start…

A brief history of Google’s most important local search updates

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its…

Rallying the Troops: The Journey, Episode 2

Shares 765 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 2 The Journey, a Social Media Examiner production. This episode reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes his…

Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.…

Twitter shares its roadmap to curb abuse

Twitter prides itself on being “what’s happening,” but unfortunately for the company’s users, what’s frequently happening is unchecked harassment. CEO Jack Dorsey apparently has plans to change all that, and today put forth a roadmap for curbing abuse on the social media platform.  In an Oct. 19 post, the Twitter Safety team published a detailed…