Every editorial product is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our journalism. After an October week from hell — when allegations against Harvey Weinstein first began to unravel, Donald Trump threatened to take aid away from Puerto Rico, women boycotted Twitter, and…
Shares 464 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag…
If there’s one thing we should all be able to agree on about The Last Jedi it’s most definitely the Porgs. Now, Facebook is helping you relive all the best Porg moments from The Last Jedi and then some, thanks to the social network’s new Porg Invasion game. SEE ALSO: Everything You Need to Know…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European press agencies push for licensing fees for their content from Google, FacebookDec 15, 2017 by Greg Sterling It remains to be seen whether European legislators and regulators will pick up…
Google has faced off several times against European news publishers and governments in Germany and Spain, seeking to get the company to pay copyright fees for the indexing of news content. Google has largely prevailed in these instances. However, that hasn’t deterred publishers from continuing to make the case that the US internet giants should…
My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s name, so she told me she was systematically going through all spellings to compile her list of shopping items. I was pretty surprised…
Facebook is a symbol of one of the great debates of the 21st century: Is social media a gift to humanity, or is it a curse that drives us further apart and deeper into our own ideological echo chambers? There is no simple answer to that question, which is why it frequently becomes a cultural…
2017 was a relatively calm year, at least in terms of major Google algorithm updates. In 2016, we saw the advent of Penguin 4.0, Possum, a major Mobile-Friendliness update, and big changes to AdWords, to name a few. This year, Google’s been relatively quiet since the “Fred” update dropped in March. ADVERTISEMENT What we have…
In 1996, DoubleClick was born as an ad exchange provider, acquired by Google, and became known as DoubleClick by Google (aka DoubleClick AdX, aka DoubleClick Ad Exchange). Then along came Google AdSense somewhere in between, which is an ad network, not an ad exchange, confusing marketers and advertisers ever since. AdSense, launched by Google on June…
By now, all of us know online reviews play an important role in brand perception and online rankings. Despite that, studies into online reviews, and how consumers react to them, continue to defy our expectations. To make informed decisions about your review strategy, we need something more concrete than the knowledge that reviews play an…