Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts…
LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active…
Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page. How to Use Facebook Cover Videos: Inspiration for Marketers by Megan O’Neill on Social Media Examiner.…
Twitter, the social network that redefined the term “information overload,” is working on a feature that’ll make it easier to bookmark those cool tweets that deserve a second look. Announced by several key Twitter employees, including product VP Keith Coleman, the new feature could be called “save for later.” SEE ALSO: Here’s a pretty compelling…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to…
There are two notifications that every SEO professional dreads receiving: Your site has been hacked. Google has taken a manual action on your site. To achieve great SEO results, you need to make sure your website is optimized and secure. Learn how to secure your website and avoid manual actions from Google’s Eric Kuan during…
Want to go live with a guest on Instagram? Wondering how to use two-person live videos on Instagram? In this article, you’ll discover how to bring a guest into your live video on Instagram, and how to use this feature to bolster your brand. Two-Person Instagram Live Video: What Marketers Need to Know by Jenn…
Hurricane Nate is here. The storm made its second landfall outside of Biloxi, Mississippi on Sunday morning. It’s the first hurricane to do so in that state since Hurricane Katrina, the Associated Press reports. SEE ALSO: How to prepare for natural disasters Nate landed at the mouth of the Mississippi River with 85 mph winds…
Facebook and Apple have teamed up to bring a new, emoji-filled music recommendation feature to Facebook Messenger. The Facebook messaging app was updated this week with an Apple Music bot that can recommend songs and playlists based on emoji. SEE ALSO: 13 hidden features in iOS 11 The new bot surfaces music recommendations based on…
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram polls with Jeff Sieh, YouTube video card changes with Steve Dotto, new Google tech,…