This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This…
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical…
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their…
Threads, Mark Zuckerberg’s answer to X, has been around for nearly two years. And soon, users will finally be able to send direct messages (DMs) on the app. Until now, anyone wanting to DM someone on Threads had to jump over to Instagram. That workaround makes some sense — you can’t have a Threads account…
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips…
WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents and content consumption while enabling new kinds of functionality. To achieve this, the team is focusing on developer tools that allow third-party developers and services…
Third-party developers currently pay Elon Musk’s X as much as millions of dollars per year to in order to access the platform’s API. However, it appears that Musk and company now want a cut of those developers’ revenue instead. X is now planning to change their API pricing scheme to a revenue share model, according…
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why…
A federal judge blocked Florida officials from enforcing a law that would bar social media for kids under the age of 14. In the ruling, U.S. District Judge Mark Walker wrote that “Florida’s challenged law is likely unconstitutional” but added the court “does not doubt that parents and legislators in the state have sincere concerns…
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is…