Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions,…
Google is rolling out Search Live with voice features through its AI Mode Labs experiment. You can now have natural, spoken conversations with Search while receiving web links in real-time. The was previewed at Google I/O and is now available today for U.S. users. How Search Live Voice Works You can access the feature by…
Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can transform the SEO audit process by providing corrections and thorough analysis that would otherwise take hundreds of hours of manual work. Traditional SEO audits are…
The top source of news for Americans is no longer TV; it’s social media. This is according to new research by Oxford’s Reuters Institute for the Study of Journalism (RISJ) (via NiemanLab), which found that 54 percent of people in the U.S. get news via social media and video networks, overtaking TV broadcast news and…
Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened in the last few weeks, and I haven’t had a chance to sort out my thoughts. Until now. I’m finishing this Memo with exclusive insight into the KPIs I measure for search right now for…
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in the…
Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are reporting that recipe-related queries are triggering AI Overviews, so it may very well be that these are now officially rolled out. Tom Critchlow (LinkedIn profile)…
Following days of protest decrying the actions of Immigration and Customs Enforcement (ICE) and militarized federal forces in Los Angeles, downtown L.A. residents remained under curfew this week while California governor Gavin Newsom went toe-to-toe with President Trump, who sent Marines into the area. Memes, and viral misinformation, were abundant. Meanwhile, the “No Kings” organizing…
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio…
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at…