Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance…
Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have…
How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as a listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 million. Yesterday it was sold to TripAdvisor — by Endurance International Group, which acquired ConstantContact for just over…
Spotify Premium isn’t free, so it makes sense that family members share accounts. When it’s Spotify Wrapped season, though, giving Dad free rein on your account can wreak havoc on your Top Songs list. As people post screenshots of their Wrapped data this week, the folks who share their account with Dad are adding extremely…
Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy,…
The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available…
Tragically, our friends are not always in the right. Sometimes they are in the wrong, and we have to figure out how to support them without technically endorsing their horrible behavior. Comedian Caleb Hearon has captured this particular feeling in a front-facing video, which continues to be Twitter’s medium of choice. His friend is venting…
It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection –…