Say hello to Google’s new Publisher Center

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user…

How to Write Persuasive Instagram Ads, Captions, and Bios

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before…

Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski

Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO. Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your site quickly and efficiently. Having poor technical SEO while the rest of your site is optimized…