You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While…
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means…
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives. As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than…
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search…
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a…
A number of Reddit users say that Google’s smart home ecosystem is falling apart — another casualty of what’s been dubbed “enshittification.” A July 21 Reddit thread has drawn hundreds of comments from users venting about how unreliable Google Home smart speakers and hubs have become in recent years. “We had a good run with…
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions…
The 2025-26 school year is going to look different for the 2 million students and 200,000 teachers that make up New York’s K-12 classrooms. None of them, by law, will have their phones on them. In May, Governor Kathy Hochul passed the Distraction Free Schools Initiative as part of the state’s 2026 budget, a law…
In yet another unsurprising twist, social media users have found a new way to voice their disdain for AI and the tech industry’s obsession with automation — by reviving an old insult: clanker. This Tweet is currently unavailable. It might be loading or has been removed. Originally used in the Star Wars prequels as a…
On July 15, during a Coldplay concert at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR. It would have been a cute candid moment if not for the fact that the pair immediately tried their absolute best to hide from the…