OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver strong real-world performance while running on consumer hardware, including a model that can run on a high-end laptop with only 16 GB of GPU. Real-World Performance at Lower Hardware Cost The two models are: gpt-oss-120b…
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why do organic results dominate user clicks, but get sidelined in budget discussions? Organic Drives 5x More Traffic Than PPC. Can We Prove It? The Short…
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots…
Pro wrestling — especially WWE — has always thrived on shocking swerves to keep fans tuning in week after week. It’s part Dragon Ball Z, part soap opera, and all spectacle. But based on the backlash erupting across social media, it seems there’s one swerve that isn’t sitting right with fans: the surprise return of…
You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s…
It’s hard enough getting into the content creator space without the platform you’re on putting up restrictions. However, Instagram is now the latest social media app to institute such a restriction — forcing people to have at least 1,000 followers before they go live on the site. Previously, Instagram let anyone go live, regardless of…
If you were online in the early 2000s, KiiiKiii’s aesthetic might feel eerily familiar. The rookie K-pop girl group is channeling a distinctly Y2K internet vibe for their new single, “Dancing Alone.” The first thing you see on their website is a pop-up window featuring a pixelated dolphin defining the word “anemoia,” a neologism meaning…
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six…
New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how content is recommended by each system. Recognizing the split enables brands to adapt their content strategies to stay relevant across both platforms. BrightEdge’s findings were…
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually want to link out to or reference. In This SEO Guide 1. GEO Strategy Components 2. Concrete Steps To Succeed With GEO 3.…