LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well. Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward. “We are seeing a 55% year-over-year increase in conversations…
Mark Zuckerberg has a bold new plan to occasionally do something about content that violates Facebook’s policies. Every now and then. When the company feels like it. In a Friday morning livestream and accompanying post, the CEO seemingly attempted to mollify critics of his decision to allow a post from Donald Trump threatening violence against…
Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages. Going forward, Facebook will notify users when they’re about to share an article that’s over 90 days old. The notification is designed to give users a chance to reconsider sharing the article. They can either go…
This week on Marketing O’Clock Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about all the digital marketing news of the week. Plus, we pick the best corporate jams for business TikTok videos, our favorite fresh cheese curd product to find on ice at a salad bar, and the most expensive and most…
This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.”…
Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through…
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere…
How to Grow Your Instagram Following: Strategy for Businesses : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Mark Zuckerberg can definitely hear Verizon now. The telecommunications giant announced Thursday that it is immediately ceasing all advertising on Facebook. So reports CNBC, which notes that Verizon is joining the likes of Patagonia, REI, and Ben & Jerry’s in financially distancing itself from the controversial social media platform. In an emailed statement to Mashable,…
Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows. Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations. Choosing the right tool to add to your workflow largely depends on how you intend to use the…