On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing Webmaster Guidelines last month. Bing first published its webmaster guidelines in 2012 and it’s been a while since they were updated. Barry will sum up the changes in the new…
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding…
Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in Shopify can help sellers increase rankings on Google and organic search visibility. No control over your robots.txt…
Do you remember the recession in 2008? Companies were cutting back on their advertising budgets and focusing on SEO more than ever. According to Rand Fishkin’s Moz post at the time, Why Companies Are Investing in SEO During the Economic Downturn: “The jobs and contracts section of the Marketplace has been humming in November, and…
Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our code snippets directly in the tool until we saw a list of green checks. Not only…
The lack of websites and mobile apps that pass accessibility compliance standards was disappointing news for accessibility advocates. When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. A determined,…
How to Get More Organic LinkedIn Exposure for Your Content : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites…
How to Tag and Manage Instagram Branded Content : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
A tweet with Danny Sullivan of Google and someone from BuzzFeed highlighted a possible bug in how Google ranks pages. Google is supposed to rank the articles articles first. Instead, Google is ranking articles published by others who cite the original author, but not the original article. Original Reporting Not Shown In Google The tweet…