Author: vccserv

Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional services categories (lawyers, financial planners and realtors) in San Diego and Houston. National rollout. After a successful trial run, Google has decided to formally roll out LSAs for professional services…

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings…

A publisher asked Google’s John Mueller via Twitter about Google Search Console (GSC) reporting 5xx error on their site.  This article explores possible reasons why GSC will report having received 5xx errors and solutions. The tweet said: “I am getting server error (5xx). My new posts are not indexing. Any suggestion to FIX this?” The…

Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead to abandonment of the format by many publishers – some of whom considered AMP coercive; however, the data argue that AMP pages do perform much…

Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness. If you’ve been working in SEO over the past couple of years, you’ve probably experienced Google’s broad core algorithm updates that have rolled out. The consensus is…

Monitoring ongoing website changes is critical. If you make sweeping changes that have disastrous consequences later, you want a paper trail you can go back to. Either emails or ongoing spreadsheet tracking: if you make a change to the website like new content or sweeping technical changes, track it. This way, you can figure out…

Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services. For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat –…