How many times have you been reminded about the election today? Once? Twice? Too many times to count? With a little more than a week left to go before Election Day, announcing that you’ve voted early, encouraging others to make a voting plan, talking to undecided voters, or urging people to go to the polls…
Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s…
Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast-forward five…
Live Video Simplified: An Easier System to Success : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting…
Sandie Cheng narrates a conversation with Lizzie Valasquez, Anita Sarkesian, Renee Bracy Sherman where share their personal experiences and explore how we can do things differently in order to be better allies to women online. Read more… More about Mashable Video, Social Media, Social Good Summit, Lizzie Velasquez, and Tik Tok
When Joe Biden and Donald Trump take to the stage on Thursday for the final presidential debate, someone else will be put in the hot seat: Facebook CEO Mark Zuckerberg. A new video is set to air on TV that night targeting the Facebook founder. The organization behind the clip, Accountable Tech, is spending $250,000…
Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found. It’s unclear whether Amazon’s Prime Day shift from July to October will last post-pandemic, but the timing…
How to Use Self-Liquidating Offers in Your Facebook Ads : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
In the eyes of government regulators, critical services and lax cybersecurity don’t mix — especially when those services support the online accounts of former president Barack Obama, former vice president Joe Biden, and current president Donald Trump. The embarrassing and costly Twitter hack this past July served as more than just a wake-up call for…