Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting. With this update, Report Editor is set up more like…
COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication.…
It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On event, falling almost on the eve of production BERT’s first birthday, included so much talk of huge progress and breakthroughs using AI and BERT during the past year. A recap…
Microsoft Clarity, a free product to help site owners better understand visitor behavior so that they can improve their user experiences, is out of beta and now generally available, the company announced Wednesday. First launched as a closed beta in 2018, Microsoft Clarity provides site owners with visual heatmaps that illustrate user engagement, individual session…
How to Optimize Your YouTube Videos for Google Search Visibility : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing,…
How to Retarget Video Views With LinkedIn Ads : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Twitter hopes you’re all prepared to wait. And then wait some more. As we approach a U.S. presidential election marked by the coronavirus and a corresponding increase in mail-in ballots, the social media giant that encourages users to “see what’s happening in the world right now” is taking a different approach. On Monday, Twitter began…
Instagram Filter Hacks: How to Tap Into Hidden Filters : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
In part one of my recent interview with Mike Blumenthal, local SEO expert and co-founder of customer experience management platform GatherUp, we spoke about the lack of resources Google allocates to addressing spam on Google Maps. Here, in part two, we talked about the importance of review attribution for local businesses on Google Maps. Reviews are…