Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply…
After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional. This ranges from fairly simple tasks such as comparing how things such as word count or status codes have changed over time, to analysis pieces including…
Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there…
Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months. The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven…
Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides. That was done in the name of local discovery. Expanding on…
Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe,…
I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must be a terrible writer… but wait, what does any of that have to do with writing? To quote…
Twitter knows its verification process is a bit of a mess, and the company wants your help fixing it. Twitter officially “paused all general verifications” in November of 2017 after verifying a white supremacist. In a Tuesday blog post, the social media platform announced plans to start verifying accounts again early next year. But before…
Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch…
The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned…