A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalized advertising policy. “We will be implementing an update to our policy and enforcement…
Previously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP instead of requiring users click…
In 2018 Google revamped the Index Coverage report in Google Search Console. It was a huge improvement from the previous version, and SEOs around the globe rejoiced. With the upgrade, the new Coverage reporting greatly expanded the amount of information for site owners, including errors, indexing levels, and urls that were being excluded from indexing.…
If at first you don’t succeed, keep telling people that you’re trying again. Facebook announced Monday that, over a year into a pandemic that has killed more than 460,000 people in the U.S. alone, it intends to do more about the pervasive anti-vaccine content sloshing across its platform. Specifically, the social media giant said it…
Your data is the key to unlocking search marketing success. Transforming it into valuable insights that drive more awareness, leads, and revenue is a skill all marketers need to master. Join us in two weeks at SMX Report — online Tuesday, February 23 — to learn actionable tactics for making data-driven decisions that yield measurable…
Parler wanted Donald Trump, and badly. The team behind the social media platform known for its far-right friendly approach to content moderation and, more recently, hosting issues, reportedly offered Trump a 40 percent ownership stake in the company. In exchange, the now-former president would’ve needed to primarily post to that site — giving other social…
Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. The changes will start rolling out in two weeks. How phrase match will change. Currently, an advertiser using…
Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads you’re running in Google. What started with adding ad units to text Ad Groups has grown into a list of 35 editable options. Here, we’ll detail each of them and…
Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, all the way through the checkout process in the shopping cart. If you show a higher price than what is on your…
Google announced that, beginning on April 6, it will start enforcing its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed on their e-commerce page, all the way through the checkout process. If you show a higher price than what is on your landing page, Google can…