Third Door Media is thrilled to announce this week that seasoned search marketer Carolyn Lyden has joined the team as our director of search content. In this role, Carolyn will act both as editor-in-chief of Search Engine Land and content lead for our SMX events series. Like previous editorial leaders for Search Engine Land and…
When most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr, BYJU’S and other after-school learning software companies. What it looks like. Here is a screen shot we were able to trigger in Google…
In this vlog series, I met with Anthony Church, VP of client services at Interact Marketing; he works for Joe Beccalori, who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New York, and then we both fell in love with search marketing. In our conversation, we spoke about…
Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US based publishers to sign up for. In 2018 Google launched Question Hub in regions where the company found it did not have enough content it its search index to answer the searchers question. Google then started showing this box to searchers last year but…
Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how…
This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on family. But, despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From core updates, to machine learning…
Last year, Google announced BERT, calling it the largest change to its search system in nearly five years, and now, it powers almost every English-based query. However, language models like BERT are trained on large datasets, and there are potential risks associated with developing language models this way. AI researcher Timnit Gebru’s departure from Google…
In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques. We first went over how the SEO competitive landscape in almost all niches were…
DEC. 14, 2020 — Nurse Sandra Lindsay is the first American to receive the Pfizer COVID-19 vaccine at Long Island Jewish Medical Center in Queens, New York. (Courtesy: Northwell Health) Last week, the United States began the historic rollout of the first approved vaccine for COVID-19, giving the country and the rest of the world…
This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time:Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where I…