30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche…
This year’s Search Engine Land Award winners for Agency of the Year in SEO and SEM sat down with our Search Engine Land’s own Matt Van Wagner to talk about how they make their award-winning agencies work. [embedded content] Adam Heitzman is the cofounder and managing partner at Higher Visibility, a full-service digital agency based…
Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and prospects too. But you always knew what you were in for with the content experience. Big-name…
30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer. Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted. The ban…
Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the COVID-19 situation continues to evolve, SMBs and local businesses want to ensure they’re communicating their safety precautions…
Make 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report, online February 23! Grab an affordable $99 All Access pass now to unlock a structured learning journey through the most important analytics topics and platforms — from creating insight-driven Google Data Studio dashboards to…
Last Wednesday, America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and Facebook inciting action from those supporters. Facebook has blocked President Donald Trump from posting on its platform for the remainder of his term as President of the…
Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. What is subtopics. Google said in October that subtopics rankings are “neural nets to…
As the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social media platforms have taken action against President Trump for his role in fomenting insurrection. While the outgoing president may be absent from these platforms, a stunned nation continues to react as more details regarding the event, and what’s to…
Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, low budgets don’t have to mean small returns for SMBs or their agency…