Looking to build an effective SMS marketing campaign for your local business? Did you know that text is the only marketing channel with a 98% open rate? On August 19, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner Marketing Manager at Podium. He shared tips on what SMS marketing really…
TL;DR: A one-year subscription to HelloWoofy Social Media Management is on sale for £35.90 as of Aug. 24, saving you 91% on list price. A lot goes into running a successful social media account. You have to post at the right time of day, write engaging captions, keep track of analytics, and monitor what’s working…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to…
Over the years, my Facebook feed has turned into a hodgepodge of MLM peddlers, COVID misinformation, rage over said COVID misinformation, and Minions memes. Yet, embarrassingly, I still check up on it every now and again — and I know I’m not alone in that. In keeping with this surreptitious Facebook use, I don’t want…
Be careful who you trust, gentle internet user. If Facebook’s Wednesday report on “Widely Viewed Content” is to be believed, the most-shared links appearing in people’s News Feeds during the second quarter of 2021 covered topics like football, hemp, charitable donations, and recipes. You may want to hold off on placing too much trust in…
OnlyFans put out a tweet on Saturday that embodies the phrase “too little, too late.” The tweet directly addresses “sex workers,” and uses the hashtag #SexWorkIsWork, while offering no solutions for a new anti-sexually explicit content policy it has rolled out that makes existing on the platform in a way of the creators’ choosing impossible.…
OnlyFans definitely cares deeply about its sex worker creators. As long as they follow some arbitrary new rules. The platform — made popular and successful by sex workers— inspired outrage and disbelief Thursday when it announced that it would ban sexually explicit content. It released details in a revised acceptable use policy on Friday, which…
Looking for a way to obtain all your Instagram content? There is a quick and easy way to do so. Instagram offers a free “Download Data” function that downloads all the content you’ve ever posted to Instagram, or any actions you’ve made on the site such as comments and likes, and sends it all to…
“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, aren’t you tired of hearing “it depends?” After…