Google July 2021 core update rolling out now

The Google July 2021 core update is now rolling out, today July 1, 2021. This update will take about one to two weeks to fully roll out. Google said on the Search Liaison account “the July 2021 Core Update, previously announced, is now rolling out.” “These typically take 1-2 weeks to finish,” Google added. We…

Reach, compel, convert — attend SMX Convert for just $99

Whatever your conversion KPIs are — moving more people into your database, boosting form submissions, closing more sales, or driving up LTV — there’s still time to achieve exceed them. Spend a few focused hours at SMX Convert — online August 17 — to learn actionable tactics for optimizing CTAs, employing psychological triggers, and leveraging…

Sharing is caring; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, sharing your knowledge and helping your colleagues is…

Facebook launches newsletter platform Bulletin

Facebook is taking on Substack and other newsletter platforms with its own, free tool called Bulletin. Announced by Facebook CEO Mark Zuckerberg via Facebook’s Live Audio Rooms on Tuesday, Bulletin is a set of publishing and subscription tools aimed at independent writers in the U.S. Bulletin offers each user their own standalone website with a…

Advertisers will lose the ability to create new BMM keywords in late July

As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February. An example of BMM and phrase match keywords under the new treatment announced in…

Are you an aspiring influencer? Consider this $20 course bundle.

TL;DR: The Complete 2021 Social Media Influencer Bundle aims to teach you the ins and outs of becoming an influencer. As of June 29, it’s on sale for $19.99. Getting paid to create and post content doesn’t just have to be an unattainable dream. There are ways you can learn to become a prominent influencer…

Facebook gets off the hook yet again in FTC antitrust case

The great Facebook breakup, it seems, is not to be. At least not yet. It was only in late December that the Federal Trade Commission alleged in a lawsuit that Facebook was a monopoly and that it deserved to be broken up into its constituent parts of Instagram and WhatsApp. The complaint, backed by attorneys…