On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search results have no effect on rankings. “This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. Why we care This means the titles you wrote…
Months after hopping on the Clubhouse bandwagon, Twitter found a way to monetize it. Twitter announced Friday that some users on iOS would be able to charge money for Spaces audio chats. That’s the feature Twitter launched back in May in response to the Clubhouse zeitgeist — a moment that now feels like ancient history.…
RIP Milk Crate Challenge, 2021-2021. The latest viral sensation that takes extreme liberties with the idea of personal safety might live on elsewhere, but it won’t be on TikTok. That’s because searching for the videos, which feature people trying to walk up and then down precariously stacked milk crates, will direct you to a big…
Snapchat got closer to turning its camera into a full-fledged visual search engine on Thursday by putting its Scan feature front and center. Launched two years ago, Scan analyzes what the camera sees and suggests actions. For example, scanning a person’s body will pull up suggestions for full-body lenses. Through app partnerships, scanning a plant…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and a lot can happen in a year.…
The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right?…
Reddit’s volunteer moderators have shared an open letter demanding the company ban subreddits dedicated to spreading COVID-19 misinformation. In response, Reddit co-founder and CEO Steve Huffman released the tech bro statement equivalent of a shrug emoji. Posted Wednesday on subreddit r/vaxxhappened, the moderators’ open letter calls Reddit out for allowing dangerous COVID-19 misinformation to thrive…
SMX Next returns virtually on November 9-10, 2021 focusing on forward-thinking search marketing. AI and machine learning have already become part of both paid and organic search performance. Commerce platforms are just as powerful as the traditional search engines for driving sales. And new ways to deliver content across search and social platforms are giving creative marketers more options for driving…
Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see,…