Tumblr is trying to teach new users how the site works

Tumblr has recently been vocal about going all-in on Gen Z, but wooing a fresh new set of users to a 15-year-old platform has its hiccups. Endemic Tumblr creators have reported recent drops in engagement they think are due to an influx of young users from TikTok. As a platform, Tumblr thrives on reblogging, but…

You can now wear Tumblr’s identity crisis on your chest

Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as “your internet hype team.” The company’s most recognizable product is a sweatshirt that says “Empathy,” which it sells alongside clothing emblazoned with sayings like…

Twitter tests an ‘unmention’ feature

No, Twitter’s newest feature isn’t officially called “Ghosting” — but it might as well be. The company announced Thursday that, after almost 10 months, it’s finally begun testing a new way for overwhelmed, annoyed, or just plain uninterested users to dip out of the notifications nightmare known as getting mentioned in a tweet and then…

14 accounts you should follow right now to diversify your reading list

You’ve likely heard of #BookTok, a rapidly growing corner of the TikTok algorithm ran by and for book lovers with the purpose of recommending their favorite reads, offering critique of popular novels, and essentially operating digital book clubs in the app’s comment section. BookTok has a ton of social power now, influencing book sales and…

Pinterest becomes first platform to completely ban climate misinformation

Today, April 6, Pinterest is rolling out a new policy to eradicate climate change misinformation across both user generated content and ads. The new policy removes content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus. It will also ban content…

Twitter says it’s working on an edit button for real

Twitter is finally giving in. The social media giant announced Tuesday that, yes, it’s actually for real working on an edit button that it plans to start testing in the “coming months.” And no, it hastened to add, this move has nothing to do with Elon Musk. “yes, we’ve been working on an edit feature…

Elon Musk’s Twitter stock purchase already paying off (for him)

When Elon Musk tweets, the market listens. Twitter shares skyrocketed Monday as news broke that the Tesla CEO and Twitter obsessive had purchased a 9.2 percent stake in the social media company. At the end of the day’s trading, CNBC reported that Twitter stock was up 27 percent — bringing the value of Musk’s holding…